The Organizing Board of Hue Festival 2022 signed a sponsorship contract with Le Nguyen Advertising Agency (Da Nang)

The signing ceremony was attended by Mr. Nguyen Thanh Binh, Vice Chairman of the Provincial People's Committee and Head of the Organizing Board of Hue Festival 2022.

Specifically, the Organizing Board signed a sponsorship contract on visual promotion with Le Nguyen Advertising Agency (Da Nang); and sponsorship contracts with bronze sponsors, including the banks of BIDV, Vietcombank and Vietinbank (one billion VND each).

They are the four traditional sponsors for Hue Festival. Among them, the Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) and the Joint Stock Commercial Bank for Industry and Trade of Vietnam (VietinBank) have been sponsoring Hue Festival since 2008; while the Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV) has been accompanying Hue Festival since 2010; particularly, Le Nguyen Advertising Agency (Da Nang) has been sponsoring Hue Festival since 2014.

Hue Festival 2022 is the first festival to be organized in the direction of four seasons of the year, starting with the Ban Soc Ceremony held on January 1 at the Noon Gate - Imperial Citadel Hue, and ending with the Countdown Program to be held on December 31 this year. Its highlight is the International Arts and Culture Festival to be held at the end of June, combined with a number of programs and festivals that have created brands at previous Hue Festivals.

At the sponsorship signing ceremony for Hue Festival 2022, the Le Nguyen Advertising Agency (Da Nang), as well as the banks of BIDV, Vietcombank and Vietinbank all wished to contribute to the development of Thua Thien Hue tourism industry in particular, and Vietnam tourism industry in general, enhancing the brand name of Hue Festival. Thereby, it is possible to better promote the images of businesses, bringing them to the public at home and abroad.

By Duc Quang

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