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07/09/2017 - 15:00

Roles of Digital Marketing in development trend of Hue tourism

It was the theme of the seminar organized by the Department of Tourism in coordination with Thien Minh Group on September 6.

The scene of the workshop

Digital Marketing is to use digital technology, the Internet in promotion of tourism brands and tourism products. Utilizing forms of online marketing to make brands and products go further in the future. Accordingly, the basic tools of Digital Marketing include online advertising; email marketing; advertising on search engines; online PR; marketing via mobile phones...

In assessment of Digital Marketing usage in Hue, participants at the seminar said that this was a promotion channel of the digital era, which was fast and convenient, becoming a global trend. In Hue, this concept is still new. Though there is promotion through websites, social networks..., it is not systematic and oriented to specific markets.

Speaking at the seminar, Vice Chairman of the provincial People's Committee Nguyen Dung suggested the tourism industry to study and further boost the promotion of Hue tourism by Digital Marketing in the coming time, especially in the trend of the Industry 4.0 worldwide, contributing to Hue tourism development.

By Duc Quang